When you hear someone say "Trust Me", it might seem of a snake oil salesman and do certainly not trust all involved. Trust has to be earned, exactly how do you get prospects to trust you? However take a leadership position by presenting yourself as an "authority" add up. Being an expert in your field or niche with integrity is the reason why you help your customers by giving good and sound hints and tips. This builds trust so any endorsement you're making are greatly predisposed to be trusted, so long as it is not a lie. If your offer is created in a letter, include some endorsement from others, mention articles written by you, and.